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Category Archives: Patient Benefits

Features vs. Benefits (And Why It Matters to Your Patients)

Patient Benefits, Sleep Marketing from MDA, WebsiteBy Sleep Marketing from MDAApril 29, 2019

You’ve just invested in a new piece of technology. You’re psyched about the precise data it’s going to provide and you CAN’T WAIT to tell your patients about it. Here’s the problem: Your patients don’t care about PAP and OAT or what the AADSM says about it. What do they care about? How your new…

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