Did you know it takes about 8 touches with a business before a consumer will make a purchase? Why so many? Consumers, or your patients, need to get to know, like and trust you before they make that first appointment. They may visit your website, check out your reviews, and scroll through your Facebook page…
Most patients that have been diagnosed with OSA are told by medical doctors that the only solution to their symptoms is the CPAP. Even if they don’t like to wear the mask at night, they may feel there is no other alternative to treat their OSA symptoms. That’s why as a dentist who treats sleep apnea patients, it’s important to add an element of education in your marketing to make people aware that you too can help treat symptoms with oral appliances.
Are you missing out on one of the most consistently growing marketing tactics of the past decade? From 2010 to 2020, online video usage by marketers as well as audiences has increased year over year, according to a survey conducted by online video agency Wyzowl. They found that people are watching more videos than ever, and look forward to even more content in the year ahead. We’ve pointed out the importance of incorporating this dynamic tool into your overall general practice marketing strategy, but according to this survey, online video has turned into a must-have marketing tactic for sleep and TMD practices and services.
In today’s online world, consumer behavior research shows that people use website blogs to gather information before they make a purchase decision, whether it’s online or not. For Sleep and TMD practices, this means that blogs are a valuable tool for marketing your services because they provide an educational platform and can establish you as an authority on these treatments
While this time of year is filled with fun and celebration, it can also be a stressful time for many. People who suffer from TMD and sleep apnea may find their symptoms made worse as a result of the tension and pressure the holidays can create. Instead of slowing down on your marketing with the thought that people are too busy to notice, it’s actually a prime time to capitalize on TMD and sleep apnea symptoms. The key is to market your practice as the solution to their problems and build overall awareness of sleep apnea and TMD disorders.
Besides all the fun of dressing up and eating lots of candy, Halloween can bring out our deepest fears. Ghosts hiding in closets, werewolves roaming the woods and creepy clowns lurking around the corner can keep you up at night. As dental marketers, though, we find practices making marketing mistakes with their TMD services the scariest of all. There are many patients out there suffering from TMD related symptoms. Make it easy for them to find you. Here are three ways you can do so.
Did you catch the Jimmy Fallon Tonight Show episode with Dakato Johnson? They discussed how she had been suffering from neck pain as a result of TMJ and how her dentist helped alleviate the problem. That’s 2.5 million viewers learning about TMJ symptoms and a portion of those viewers are surely identifying with the pain. How many of those folks went looking for a dentist the next morning to help them with their TMJ issues? We’re guessing a few did.
“Back To School” Marketing For Your Sleep Practice Back to school time is here, and care-free summer days make way for stricter schedules, especially around sleep. In fact, sleep in children has become a hot topic as more studies prove the importance of quality sleep and the major impact on health when kids don’t get…
Another way to market your new sleep services is by calling on your referral network and using digital marketing to support the efforts. Most referring partners want to feel confident sending their patients to a reliable website, review page, and Facebook page. Make sure you’re online marketing reflects your new services.
With the growing number of sleep apnea and TMD sufferers out there you may be thinking about adding sleep dentistry services to your general practice. While you can lump this service under your general dentistry practice, your sleep practice will benefit more from having its own identity.