In today’s online world, consumer behavior research shows that people use website blogs to gather information before they make a purchase decision, whether it’s online or not. For Sleep and TMD practices, this means that blogs are a valuable tool for marketing your services because they provide an educational platform and can establish you as an authority on these treatments
Besides all the fun of dressing up and eating lots of candy, Halloween can bring out our deepest fears. Ghosts hiding in closets, werewolves roaming the woods and creepy clowns lurking around the corner can keep you up at night. As dental marketers, though, we find practices making marketing mistakes with their TMD services the scariest of all. There are many patients out there suffering from TMD related symptoms. Make it easy for them to find you. Here are three ways you can do so.
“Back To School” Marketing For Your Sleep Practice Back to school time is here, and care-free summer days make way for stricter schedules, especially around sleep. In fact, sleep in children has become a hot topic as more studies prove the importance of quality sleep and the major impact on health when kids don’t get…
Another way to market your new sleep services is by calling on your referral network and using digital marketing to support the efforts. Most referring partners want to feel confident sending their patients to a reliable website, review page, and Facebook page. Make sure you’re online marketing reflects your new services.
You’ve just invested in a new piece of technology. You’re psyched about the precise data it’s going to provide and you CAN’T WAIT to tell your patients about it. Here’s the problem: Your patients don’t care about PAP and OAT or what the AADSM says about it. What do they care about? How your new…
As someone who practices sleep medicine, you already know how important it is to educate your patients and surrounding community about the dangers of sleep apnea. Not only are few people aware of the symptoms and risk factors, even fewer realize that dentistry can help them find relief. One way to increase public awareness about…
In the world of digital marketing, your website is akin to a store front. It’s the first impression that most people see when they look into people who can provide relief for their OSA or Jaw Pain. Your landing pages are like the windows of your store, each providing a glimpse into what’s inside. In…