You may feel pretty good about how you’ve marketed for your sleep practice. You’ve got a snazzy website with up-to-date information, you’ve placed a few Google ads, and you usually remember to ask your patients to refer you to friends and family. While those are definitely the beginning of a comprehensive marketing strategy, you’re missing something that’s pretty darn important: Facebook.
Why Facebook?
Social media is here to stay, and after all this time, Facebook is still the most frequently used social media site. According to Statista, Facebook led the pack at 168.76 million monthly users, beating Instagram, Messenger, and even Twitter. Facebook specializes in catering to the individual user, ensuring that content is meaningful. Facebook also allows for multitasking, as users can comment on the posts of their friends, post their own photos, comments, videos, and albums, and even play games — all on one site or application. Best of all, it’s user friendly.
What Your Posts Should Look Like
If you want people to pay attention, you certainly don’t want to bore them with your posts. Facebook provides you with a unique opportunity to stay in front of your current patients and connect with them; sharing what you learned at a conference isn’t going to interest them in the slightest if you talk about the mundane technical side of things. Share pictures of you at the conference and tell them how it will benefit them. Show them pictures of your team celebrating a birthday, a video of a patient success story, or invite them to participate in a contest. If you limit your “sales” pitches to about 20% of your posts, all of your bases will be covered.
It’s So Easy To Share
Typing a name in a text or forwarding an email both take very little time, but liking, sharing, or tagging on Facebook takes milliseconds. In a single click, your patients and page followers can get the information from your posts to the people who need it. Say Erica’s spouse has been snoring and she tells her friend (and your patient) Calliope about it. The next time Calliope sees one of your posts, she’ll remember Erica’s predicament and make sure your post gets to her. Erica begins to follow your page and learns all about OSA, prompting her to send her spouse to your practice for a consultation. With the help of your current patients, you build brand awareness and reach more people who need the services you provide. Everybody wins!
If you’re worried that you’ll be bogged down with the task of posting regularly, don’t be. Involve your team members and allow them to come up with suggestions. When you add Facebook to your marketing strategies, you stand a greater chance of not only gaining new patients, but staying connected with your current ones, as well.
