Did you know it takes about 8 touches with a business before a consumer will make a purchase? Why so many? Consumers, or your patients, need to get to know, like and trust you before they make that first appointment. They may visit your website, check out your reviews, and scroll through your Facebook page as a way to learn more about your sleep and TMD practice to see if it’s a right fit for them. One way to automate this journey is through remarketing. Read more to find out about this important marketing tool.
What is remarketing? It is a form of online targeted advertising to those consumers that have previously visited your website or landing page. According to Forbes, about 98% of people who visit your website aren’t ready to buy. Remarketing allows you to track your potential new patient’s online activity and engage with them online. Your potential sleep and TMD patients may start their journey with you by visiting your website, but get distracted and leave before they fill out your form or call your office. Later that day, if they see your Facebook remarketing ad providing them with more information, it will re-engage them with your practice, increasing their chances of calling you.
Especially for people who have not yet been treated for their sleep and TMD symptoms, they need more education on their condition. Not only may sleep and TMD sufferers not realize they have a diagnosable problem, many people don’t realize where to go for help. Remarketing keeps you front and center with these folks. It provides more opportunities to consume information and get acquainted with the idea that you are a solution to their sleepless nights and pain.
Your potential patients will more likely engage with your ad if it is relevant to them. Speaking to their pain and offering solutions is exactly what they are looking for, and that is why remarketing works. In today’s distracted world, offering more information and way of getting to know you will keep you top of mind with people who need you most.