Are you missing out on one of the most consistently growing marketing tactics of the past decade? From 2010 to 2020, online video usage by marketers as well as audiences has increased year over year, according to a survey conducted by online video agency Wyzowl. They found that people are watching more videos than ever, and look forward to even more content in the year ahead. We’ve pointed out the importance of incorporating this dynamic tool into your overall general practice marketing strategy, but according to this survey, online video has turned into a must-have marketing tactic for sleep and TMD practices and services.
Online video, particularly of patient testimonials, plays an important role in educating audiences about the benefits of Sleep and TMD treatments. Many individuals who suffer from symptoms don’t even know they have a real medical condition or are unsure of where to turn for help. Part of marketing your sleep and TMD practice is to let audiences know that you actually offer these services. Patient video testimonials can effectively fulfill this job-new patients can identify with others who share their pain. Rather than a doctor telling them how they can treat their loud snoring or jaw discomfort, a patient who has had success with treatments will be all the more convincing. Asking your patients for short video testimonials on how their lives have changed since treatment can have a big impact, as well. Better sleep? No pain? New patients will be asking, “Where do I sign up?”
You’ll be surprised how many patients are happy to give a video testimonial – they want others to have the same relief and freedom that they’ve experienced from your treatments. Place the videos across your marketing channels on your website, landing pages, Facebook page, Facebook ads, Google My Business page, and emails. You’ll be able to reach more people who don’t know where to turn for help.
