As someone who practices sleep medicine, you already know how important it is to educate your patients and surrounding community about the dangers of sleep apnea. Not only are few people aware of the symptoms and risk factors, even fewer realize that dentistry can help them find relief. One way to increase public awareness about…
After what seems like forever, it’s all coming together. You’ve found the perfect location, your office decor provides the exact vibe you’re going for, your equipment is top-notch, and you and your team members have all been trained to treat sleep disorders. So why aren’t the patients storming the doors like you expected? If you…
You may feel pretty good about how you’ve marketed for your sleep practice. You’ve got a snazzy website with up-to-date information, you’ve placed a few Google ads, and you usually remember to ask your patients to refer you to friends and family. While those are definitely the beginning of a comprehensive marketing strategy, you’re missing…
One of the problems with sleep apnea is that an estimated 80% of sufferers have no idea that they have it. Often times, it is the partner of the apnea sufferer who is first aware that there could be a problem. Whether persistent, window-rattling snores are keeping them awake or they’ve actually noticed their loved…
When you’re trying to promote a service, your instinct might be to only highlight the benefits. In some cases it’s best to emphasize the pain points. Why focus on the negative instead of the positive? When someone is suffering from the symptoms of obstructive sleep apnea or temporomandibular joint disorder, the first thing they identify…
You’re fed up with getting bad haircuts, so you go online to find someone new. You type “top rated hair stylist” in the search field and hit enter only to find that the top three results are for caterers. What? What do caterers have to do with hair? That is exactly what most people think…
Not that long ago, you became aware that other dentists started offering services for sleep apnea and TMD treatments. After some consideration, you realized that you, too, wanted to get in on the game. Now, having attended the requisite trainings and invested in the necessary technology, it dawns on you that you have no idea…