You keep hearing buzz about sleep medicine. You know that dentistry can help patients who suffer from OSA or TMD, but what’s the big deal? Why not sit on the idea for a while and then decide later if you want to make them part of your practice? The simple answer is NOW IS THE TIME! Why? OSA and TMD dentistry is still relatively new; you’ve gotta strike while the iron is hot!
Nobody’s In the Know — Yet
Few practices actually know how to market for sleep. If they are offering sleep and TMD as a treatment under the umbrella of their general practice, they’re not using a targeted approach. Instead, they’re using a blanket approach where they focus on attracting new patients to the practice and hope that one or two people will have OSA or TMD. If they are trying to market, they’re simply placing a blurb on their website for potential patients to find. This is ineffective; patients have to be led to a landing page, they don’t just stumble upon it.
It’s Okay to Start Small
Some practices start by offering OSA and TMD treatment to their existing patients. This makes perfect sense, as they don’t have to work quite as hard to convince patient that they’re qualified to provide the service. The problem is that some dentists mention it — either in person or via email — then drop it. Again, this is ineffective; the only way to draw patients to a new facet of a business — even if they’re existing patients — is to stay in front of them with relevant content about, which can be achieved through digital marketing.
It Hasn’t Hit the Masses
Sure, some practices are already advertising about OSA and TMD — that’s how you know about it, after all — but it’s still not common. NOW is the time to capitalize on it in your geographical region and be the market leader. Eventually, more dentists will start adding sleep and TMD services to their practices, some of whom will be aggressive with their marketing. The odds are, if you are offering this service in your community right now and someone researches sleep and TMD treatment, the search results will be limited. If you market effectively, YOU will capture the market share.
We understand that you need to weigh your options carefully before jumping in to anything huge, but think fast. Before you know it, the market will be saturated and your limited time offer will have EXPIRED!