In the world of digital marketing, your website is akin to a store front. It’s the first impression that most people see when they look into people who can provide relief for their OSA or Jaw Pain. Your landing pages are like the windows of your store, each providing a glimpse into what’s inside. In the case of your sleep and TMD practice, you’re providing more than just a good night’s sleep, you’re providing potentially lifesaving treatment. If your website doesn’t make it obvious to potential patients, then who will?
Education is Essential
Part of the problem with sleep apnea is that it’s under-diagnosed. People go through life — maybe knowing they snore, maybe not — feeling tired, having headaches, gaining weight, experiencing high blood pressure, but they haven’t a clue that all of those symptoms could be the result of OSA. Even some general practitioners may not be fully aware of the symptoms, instead opting to use Band Aids like sleeping pills and hypertension medication rather than determining the root cause. Your most important job — professionally and ethically — is to make your public aware of the problem. Your sleep and TMD website should include:
- All potential symptoms, even those that are not obviously related to sleep apnea or TMD
- The risk factors, including morbidity rates
- Statistics on sleep apnea-related accidents, health issues, and cure rates
The Coup de Gras
Once you’ve resonated with potential patients by letting them know that you understand what they’re going through, you have to let them know you have a solution. That may seem obvious, but the truth is, few people understand the link between sleep apnea and dentistry (which is why a dedicated sleep practice or center is easier to market). For this reason, the Google ads you place and keywords you use are of paramount importance, otherwise, people who are in dire need of your help will move on to the first website that makes sense to them.
Ultimately, you’re providing a valuable service to your community, but without an effective website, some pretty sick and desperate people will never know. Create a dedicated website that will share your message with the world — just like a Macy’s storefront.