First there were Facebook posts, and then there were Facebook ads. Now there’s Facebook Messenger. While the messaging app has been around for a while, Messenger is growing in popularity with its ability to build connections between businesses and their target audience. With Facebook’s push to create more user engagement on its platform, they have prioritized Messenger to help achieve that goal. What does that mean for your sleep practice? You now have a marketing tool that can help you directly communicate with patients and leads (new prospective patients) in order to grow your practice.
There are different ways you can take advantage of the 1 billion messages that are sent to businesses every month via Facebook Messenger. First, let’s take a look at why it is a must-have marketing tool.
Why Facebook Messenger Is a Must For Business
- The average open rate for Facebook Messenger messages is 50-80%
- The average click rate is 20%
- Customer questions or issues are resolved quicker
The main point here is that you can get important content in front of your target audience at a higher rate than by just posting online.
How To Use Facebook Messenger
Rather than picking up a phone, Facebook Messenger provides an easy way for patients to contact and engage with your office. Providing timely responses will help you build customer loyalty and personal connections. You can then send promotions or other office updates through the app.
Like Facebook ads, Messenger also gives you the ability to deliver advertisements to your target audience. What’s more, you can create a personalized message or greeting that will pop up when a person clicks on your ad. Personalized ads like these have a better chance of converting leads into patients.
You can expect opportunities to reach your target audience across platforms as Facebook Messenger grows. In the meantime, experiment with Messenger ads and message blasts to get familiarized with the tool.
Personalized communication is a growing trend in business marketing, and Facebook Messenger is a great way to keep your practice ahead of the curve.