“Back To School” Marketing For Your Sleep Practice
Back to school time is here, and care-free summer days make way for stricter schedules, especially around sleep. In fact, sleep in children has become a hot topic as more studies prove the importance of quality sleep and the major impact on health when kids don’t get enough of it. Yet, the underlying causes that can cause poor sleep, such as snoring and sleep apnea, can often be overlooked in this age group because they are more thought of as adult issues.
As a sleep practitioner, you are in the position to educate parents on the importance of sleep issues in children and how you can help. Parents may notice their child’s mood changes or difficulty paying attention, but not relate it to sleep issues. By shedding light on the symptoms and the solutions, you can help parents and kids who didn’t even know they were facing serious health issues.
There are a few ways you can reach busy parents outside of your office, and that is by utilizing your various marketing channels. Here are a few examples:
Writing blog posts is one of the easiest ways to educate patients about sleep issues in children. Your blog posts should highlight symptoms and underlying causes, as well as provide solutions. There are many ways you can talk about sleep issues and treatments without repeating the same content. Also, in the blog posts make sure to feature how your practice treats patients with sleep problems. You want the reader to know that you are their solution.
Parents of children who suffer with symptoms from sleep issues will stop and read about a post if it offers a solution. They are eager for help, and social media is just another place where they can find and read information that solves their problem. In each Facebook post, make sure to direct them to a landing page or website page where they can get more information about how your practice treats sleep issues.
Email is still one of the best ways to get your message across to your patients. Create an email campaign series that talks about sleep issues and how your practice treats sleep patients. The first email could discuss the symptoms, followed by an email that highlights solutions your practice offer, and finally, an email that features a case study on a patient and their results.
Use all three of these methods to market your sleep practice to parents of children that suffer with sleep issues. Sharing your knowledge outside the four walls of your office not only helps the public, but is a great way to showcase the advantages of your practice .